Current:Home > StocksThom Browne's win against Adidas is also one for independent designers, he says -Achieve Wealth Network
Thom Browne's win against Adidas is also one for independent designers, he says
View
Date:2025-04-24 22:08:43
A strange scene unfolded in a Manhattan courtroom in early January. Jury members examined pieces of luxury clothing by American designer Thom Browne worth more than $1,000 a pop that had been wheeled out on a rack for their consideration.
At the center of attention were four stripes featured on the left sleeves of jackets and tops and on the left legs of fancy sweatpants. Were these marks an infringement of the three stripes featured on the products of sportswear giant Adidas? That was the question.
Adidas had previously fought similar battles against brands including Marc Jacobs, Skechers and Tesla. The outcome of the case with Thom Browne, which is a subsidiary of the fashion house Ermenegildo Zegna, could expand smaller companies' power to enforce trademarks.
On Jan. 12, Browne scored a major victory, one in which he saw himself as the independent David battling a German multinational Goliath. The eight-person jury found that Thom Browne was not guilty of infringing upon the three stripes Adidas uses in its logo. He can keep using four bars in his designs.
Browne said the trademark battle was not for him alone.
"It was so clear to me to fight for myself, but also to fight for other independent designers and younger designers when they create something unique — that they have the protection of knowing that there won't be some big company that will come and try to take it away from them," he told NPR's A Martínez.
Adidas had reached out to Browne in 2006 when his company was still a fledgling one. At the time, he was using three horizontal bars rather than the four that have now become synonymous with his brand. Adidas asked him to stop; he agreed the next year to add a fourth stripe.
It wasn't the end of the story. Adidas came calling back 15 years later, after Thom Browne had expanded into activewear and began dressing the Cleveland Cavaliers and FC Barcelona in suits prior to their games.
"There was a reason for me to make my point and to not give up something that became so important, emotionally even, to my collection," Browne said. "There wasn't any confusion between my bars and their three vertical stripes."
Adidas filed its lawsuit in 2021 focusing on the use of four stripes, as well as Thom Browne's red, white and blue-stripe grosgrain ribbon loop inspired by locker tabs at the backs of tops and shoes, a nod to his childhood in a family of seven kids who all played sports.
Adidas, which had sought $8 million in damages, said in a statement that it was "disappointed with the verdict." The company vowed to "continue to vigilantly enforce our intellectual property, including filing any appropriate appeals."
Browne described the experience of the trial as "most interesting and stressful" for him. "I never want to live through it again, but it was important to live through it because I knew we needed to fight and make our case for what was right," he added.
To make his point, Browne showed up to court wearing one of his signature shorts suits, with a shrunken jacket and tie, knit cardigan, leather brogues and sport socks stopping just below the knee.
"It's not something I do just for a living," he explained. "People outside the courtroom needed to see me representing myself exactly the way that I am in the most real way. ... And so walking into the courtroom, I was just being myself."
A Martínez conducted the interview for the audio version of this story, produced by David West and edited by Olivia Hampton and Jojo Macaluso.
veryGood! (98737)
Related
- Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
- Pac-12 adding four Mountain West schools Boise State, San Diego State, Fresno State, Colorado State
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Body Composition
- Solheim Cup 2024: Everything to know about USA vs. Europe golf tournament
- From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
- The Mississippi River is running low again. It’s a problem for farmers moving beans and grain
- Wholesale inflation mostly cooled last month in latest sign that price pressures are slowing
- The Most Magical Disney Park Outfit Ideas to Wear to Mickey’s Not-So-Scary Halloween Party 2024
- Trump invites nearly all federal workers to quit now, get paid through September
- Sen. Bernie Sanders said he is set to pursue contempt charges against Steward CEO
Ranking
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Tyreek Hill says he could have handled his traffic stop better but he still wants the officer fired
- Court won’t allow public money to be spent on private schools in South Carolina
- Aubrey Plaza, Stevie Nicks, more follow Taylor Swift in endorsements and urging people to vote
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Katy Perry Shares TMI Confession About Her Period at 2024 MTV VMAs
- Reggie Bush was at his LA-area home when 3 male suspects attempted to break in
- Pac-12 to add Boise St., Fresno St., San Diego St., Colorado St. in 2026, poaching Mountain West
Recommendation
'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
Cardi B Gives Birth, Welcomes Baby No. 3 With Estranged Husband Offset
Déjà vu: Blue Jays' Bowden Francis unable to finish no-hitter vs. Mets
With Florida football's struggles near breaking point, can DJ Lagway save Billy Napier's job?
Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
‘Weather Whiplash’ Helped Drive This Year’s California Wildfires
Remains found in car in Illinois river identified as 2 men who vanished in 1976, coroner says
Kristin Cavallari Shares Why She’s Considering Removing Her Breast Implants